Sales CVs win on quota, attainment, and ramp. Lead with the number. The CV that says '$2.4M quota, 142% attainment, ramped in 4 months' wins the screen against the CV that says 'consistently exceeded targets'.
Every sales role on the CV needs: quota, attainment, deal size, cycle, ramp time. 'AE at Acme | $1.8M quota | 124% attainment | $42k ACV | 32-day cycle | Ramped in 5 months' is the lede recruiters scan for.
Pipeline created and closed-won are second-tier metrics that show you generate your own pipeline rather than only closing inbound. Quote both for a senior IC role.
Tools: Salesforce, Outreach, Salesloft, Gong, Apollo, ZoomInfo, LinkedIn Sales Navigator, HubSpot. ATS engines screen on these keywords; leave them off and you'll get filtered out before a human sees your CV.
Segment: SMB, mid-market, enterprise, named accounts. Region: North America, EMEA, APAC, named-account list. Type: new logo, expansion, renewal, channel. Three lines of specifics replace a paragraph of marketing.
'AE at Acme | $1.8M quota | 124% attainment | $42k ACV | 32-day cycle | Ramped in 5 months'. The bullets are the headline, the prose underneath is two to three lines of context (top performer rank, key deals closed, expansion motion built).
No. Quota and attainment are the metrics. Comp belongs in the recruiter call, not the CV.
Quote the rank ('top 30% of cohort', 'top quartile of new hires'), the macro context ('100% of team was below quota in Q2 due to budget freeze'), or the leading indicators (pipeline coverage, demos held). Honesty plus context beats hiding the number.
No. List the tools you operated proficiently. Reports and dashboards are implicit.
One page under 6 years, two pages above. Each role gets a quota/attainment header line and 3 to 5 bullets of context, key wins, and process work.
Free. Quota and attainment, parsed and matched.
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