The 220-character LinkedIn headline is searched against by every recruiter and every Sales Navigator filter. Make it about the role you want, the domain you work in, and the outcome you're known for.
Slot one (the role you want): Senior Backend Engineer, Staff Data Scientist, VP Marketing, Senior Product Designer. Use the most common title in your space; LinkedIn search matches verbatim.
Slot two (the domain): at Stripe, ex-Cloudflare, fintech / payments, B2B SaaS growth, K-12 education, cardiac ICU. Adds searchable context recruiters filter on.
Slot three (the outcome or signature): scaling payment infra past $1B annual GMV, took ARR from $14M to $84M, shipped a transformer ranker to 240M MAU. Adds a specific hook that turns a generic title into a memorable line.
Each headline uses all three slots and lands under 220 characters.
220 characters as of 2026. Plan to land under 200 so the headline doesn't truncate on mobile.
Often yes. The current job title goes in your experience block. The headline should be the role you want next, the discipline you operate in, and a hook that makes you searchable.
Yes, heavily. Recruiters filter on titles, technologies, and company names in headlines. Sales Navigator does the same. Put the words you want to be found by here.
Use the Open To Work feature instead of putting it in the headline; the feature surfaces you to recruiters who filter on it explicitly. A headline that says 'Open to work' burns valuable searchable space.
Recruiters discount them. A single accent bar or a vertical pipe is fine. Stack of emojis reads as a tell that the headline was written for engagement, not for hiring.
Match your LinkedIn to the CV you'd actually send.
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